You need to know your users’ goals, habits, feelings, needs, opinions, expectations, priorities, thoughts, values, motivations to build great digital products.


There are many rules necessary to write success stories of your business. Let’s write some together.

Humade is a research, strategy and design company based in Poland, focused on creating user friendly digital products.


Better understanding of your customers and identifying opportunities


Planning and developing business-goals oriented strategies


Creating usable digital touchpoints in a customer experience

Our solutions, which are based on thorough research, information and in depth analysis, together with unique ideas result in competitive advantage.
— Adam Szmidt
Founder, UX Consultant
Adam Szmidt